The Role of AI in Personalization for Digital Platforms

Authors

  • Usha Dhankar HMR Institute of Technology And Management, GGSIPU, Delhi 110036 Author
  • Deepak Yadav HMR Institute of Technology And Management, GGSIPU, Delhi 110036 Author
  • Mayank Kumar Grade HMR Institute of Technology And Management, GGSIPU, Delhi 110036 Author
  • Deepesh Narang HMR Institute of Technology And Management, GGSIPU, Delhi 110036 Author
  • Karishma Varshney HMR Institute of Technology And Management, GGSIPU, Delhi 110036 Author

DOI:

https://doi.org/10.21467/proceedings.7.6.26

Keywords:

AI Personalization, Machine Learning, Full-Stack Web Development

Abstract

Artificial intelligence is becoming more prevalent, as its work is steadily evolving into an important dimension in personalizing experiences on various online platforms. It has certainly become a defining feature that has been widely adopted as an integral part of modern digital services, closely associated with tailoring content, recommendations, and interactions to individual user preferences. This paper examines the fundamental techniques of AI and machine learning that are instrumental in such personalization efforts as collaborative filtering, content based recommendation, and deep learning models. In addition, it brings into discussion how personalization is currently utilized across different digital environments such as e-commerce, social media, content streaming, and online advertising the payoffs and the inherent challenges of such use. Other discussions in the study include the architecture and technological requirements for the construction and deployment of efficient AI powered personalization systems, as well as the methodologies used to evaluate the success of such initiatives. At this stage, the paper will also delve into new or upcoming applications of personalization in AI while addressing the critical ethical implications and emerging trends in this ever evolving subject area.

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Published

2025-11-21

Issue

Vol. 7 No. 6 (2025): Proceedings of the 3rd International Conference on Artificial Intelligence, Machine Learning and Cybersecurity

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

[1]
U. Dhankar, D. Yadav, M. K. Grade, D. Narang, and K. Varshney, “The Role of AI in Personalization for Digital Platforms”, AIJR Proc., vol. 7, no. 6, pp. 222–228, Nov. 2025, doi: 10.21467/proceedings.7.6.26.